One workspace for the parent brand, every sub-brand, every region. No copy-paste.
For · In-house marketing teams running a parent brand plus sub-brands or regional variants
Multi-brand in-house teams (parent brand plus product lines, parent brand plus regional sites, holding company plus portfolio) end up running parallel design systems by hand. Each sub-brand drifts. Brandflux gives each one its own Brand DNA on the same account, so global decisions propagate but local distinctness is preserved.
Why this is hard today.
The brand team owns guidelines for 4 to 12 sub-brands. Each operating unit interprets them differently, ships off-brand work under time pressure, and the brand team only catches it after the asset is live. Approvals happen in email. Final assets scatter across Drives. The brand team’s job becomes policing, not enabling.
How Brandflux fits.
Per-brand DNA with shared governance.
Each sub-brand has its own DNA: palette, type, voice, imagery, mandatories, Brand Audience and Channel Audiences. The brand team owns the DNA; operating units brief into it. Output inherits the brand by default, so off-brand work is the exception, not the rule.
Mandatories that stamp automatically.
Legal copy, disclaimers, regional compliance language are configured on the Brand DNA and stamp onto every relevant variation through Composer. Risk and legal stop being a manual checklist someone might forget.
Approvals route to the right brand owner.
Each brand has its own reviewer set. A brief inside the EU sub-brand routes to the EU brand owner, not the global team. R0 / R1 / R2 rounds keep internal review and stakeholder sign-off separate.
Native DAM organized the way brand teams think.
Approved masters auto-file by brand, campaign, format, channel, and performance tag. Search "Q3 product launch, EU, Instagram Story" and you get the masters. Performance tags get layered in after launch, so what worked is searchable next quarter.
Small Team. $79/mo
Includes 5 seats, 3 Brand DNAs, approvals, shared library. Move to Professional at 4+ sub-brands or when you need guest reviewers for stakeholders outside the marketing org.
Use-case questions.
Other use cases.
How Brandflux fits other ICP scenarios we cover in depth.
Try it with your brand.
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