Brandflux
Brand-first AI creative

Brand DNA

The per-brand artifact that captures palette, typography, voice, mandatories, audiences, and things to avoid. The foundation every Brandflux variation is rendered against.

Also called: Brand DNA artifact, brand profile

Brand DNA is the per-brand artifact that captures everything Brandflux needs to render on-brand work. It is the wedge of the product. Without a published DNA, there is no DNA-anchored rendering, and without that, there is no brand-first creative claim.

What’s inside

Six field groups, all editable, most extracted from a single brand URL during onboarding:

  1. Palette. Primary, secondary, and up to four accents. Each color carries a usage note that guides layout decisions.
  2. Typography. Headline, body, and mono families with weights and sizes. If the brand uses an italic serif for emphasis, the system flags it during extract review and asks for confirmation.
  3. Voice. Three to five voice samples (a paragraph or two each) that capture the formal and informal registers. The Composer reads these at every generate to keep words on-brand.
  4. Imagery. Reference images marked “good” (the brand uses these) and “bad” (the brand avoids these). Three of each is the practical minimum.
  5. Mandatories and things to avoid. Logos, legal lines, banned phrases, banned colors. Anything required on every asset or refused on every asset.
  6. Brand Audience and Channel Audiences. The brand-wide audience model plus optional per-channel overrides.

How it gets created

A Brand DNA is typically extracted from a single brand URL: the home page, the product pages, the about page. Brandflux pulls palette, typography, voice samples, and reference imagery in one pass, then a human reviewer confirms or edits each field. The artifact is version-controlled. Published versions are the rendering anchor. Draft versions don’t ship to production renders.

Per-brand, not per-workspace

Each Brand in the workspace gets its own DNA. A creative-ops team running four client brands publishes four DNAs. The system enforces isolation: brand A’s voice samples can’t leak into brand B’s renders. This is the technical backbone of multi-brand operations.