The words we actually use.
Canonical definitions for the Brandflux vocabulary. Some terms (Brand DNA, named Directions, the Composer) we coined; others (Brief, Campaign, Variation) we use deliberately, with a Brandflux-specific shape. This page is the source of truth.
Brand-first AI creative.
The category claim. Brandflux publishes the brand DNA before the first pixel, so every variation starts on-brand rather than getting fixed back to brand afterward.
Brandflux's category claim. The brand DNA is published before the first pixel, so every variation starts on-brand rather than getting fixed back to brand afterward.
The property that every variation is rendered against a published Brand DNA at the highest precedence. The technical contract behind brand-first AI creative.
The per-brand artifact that captures palette, typography, voice, mandatories, audiences, and things to avoid. The foundation every Brandflux variation is rendered against.
Brand awareness that accumulates over time. Each Campaign contributes to the brand's history, and Brandflux mines that history to refine Brand DNA, surface direction patterns, and condition future generations.
Brandflux's in-house text-overlay layer. Owns every word on every asset (headlines, hooks, CTAs, legal copy, burned-in reel captions) so no model-rendered text is ever shipped.
Brand DNA and Brief fields capturing what must appear on every relevant asset. Logos, products, brand assets, legal copy, disclaimers, compliance language. Stamped automatically by Composer; blocks shipping if missing on regulated campaigns.
Multi-brand operations.
The structural differentiator. One workspace, many brands, each isolated end to end, with guest reviewers and branded client surfaces that scale with the agency model.
A Brandflux workspace that hosts more than one brand, each with its own DNA, members, campaigns, and DAM. Native to every paid tier, with brand isolation enforced end to end.
Studio-tier feature that replaces Brandflux's chrome on review, delivery, and tokenized share pages with the agency's mark, on the agency's custom domain.
A Brand DNA field describing the brand's archetypal end-customer. Brand-wide and required. The default audience model used at generation time, overridden per channel by a Channel Audience when one is defined.
A Brand DNA field that overrides the Brand Audience for one channel (IG, TikTok, LinkedIn, and so on). Captures audience override plus tone shift and visual treatment notes. Optional but recommended.
Workspace role with billing-only permissions. Invoices, payment methods, prepaid balance, seat-usage view. Cannot open a brand, see a campaign, or invite creative members. Available Small Team and above.
The system label for a magic-link guest invited to a single campaign with no workspace membership. Free across all paid tiers. The viral acquisition channel; the in-product term for what gets called "Client" in agency-context UX.
A per-campaign permission to approve at signoff stages. Assigned per-person, per-campaign, independent of workspace seat type. The Lead, an Internal Reviewer, or a Client can all be Approvers on a given campaign.
DNA-anchored creative process.
The methodology. Brief, named Directions, variations rendered against the published DNA, reviewed in rounds, then handed off as locked masters.
The unit of work in Brandflux. One Campaign belongs to one Brand and runs through the plan, make, ship arc from Brief to Distribution.
The structured artifact that anchors a Campaign. Captures goal, key message, audience, KPI, channel mix, deadline, mandatories, deliverables. Approved as part of the Plan macro, never stage by stage.
A named creative direction inside a Campaign, one to three per campaign. Carries tone and visual notes and an optional Recommended flag. Anchors the variations rendered under it.
A single rendered asset inside a Campaign, anchored to a Direction and conditioned by the Brand DNA. The atomic unit of creative output in Brandflux.
The formal sign-off stage inside the Ship macro. Approves the production renders of a Direction as ready to lock into the DAM. The only stage Brandflux treats as formal approval.
The three macro phases every Brandflux Campaign runs through. Each macro has an approved state, each gates the next. The user-facing framing for the underlying 17-stage creative-ops workflow.
The variation a Lead designates as the most representative of a Direction. Used as the cover for that Direction in concept review and as the seed reference when re-rolling within the Direction.
The deliverable state name for a Direction the Client has signaled as their pick at concept review. Not "directional approval"; that terminology is reserved for Final approval.
Revision rounds at variation review. R0 = pre-Client iteration. R1 opens when the Lead first invites the Client. Each Client decision cycle increments the round counter.
Digital Asset Management. The searchable, taggable archive of locked masters. Per-brand scoped, cross-brand isolation enforced. Auto-flows from Final approval. The substrate of the compounding moat.
A Professional-tier integration. Explicit Lead-clicks-Publish action on the delivery page that sends locked masters to the Buffer-connected channel queue. Per-asset Buffer profile and post date/time picker; round-trip status via the Buffer post ID.
A campaign reference flagged to appear in every variation generated for that campaign. Up to 3 per campaign. Distinct from a Direction Anchor.